Early life. Jones was born in Los Angeles, California. His family moved to North Little Rock, Arkansas [when?] and Jones was a running back at North Little Rock High .In one of the most dramatic eras of ownership in professional sports, Jerry Jones' stewardship of the Dallas Cowboys has brought unprecedented results and success . Dallas Cowboys owner and general manager Jerry Jones said Sunday that the team will stand during the playing of the .The former co captain of the University of Arkansas national championship team, Jerry Jones has long had football in his blood. In he bought the Dallas .Jones, who knelt with his team before the national anthem two weeks ago, warned Cowboys players not to disrespect the flag..Later in the day, following a last second loss at the hands of the Green Bay Packers, Dallas Cowboys owner Jerry Jones spoke at length on the protests..